As a scrummaster, scrum is not my first option to a new client

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*I had this discussion briefly at BarCamp Dallas yesterday. The question came up as to how do I describe scrum to my client?

When going into a new client, I don’t. There are a lot of companies out there that are reading about scrum and learning scrum on their own, and then want to hire somebody to come in and implement it. And if they bring you in, the thing you shouldn’t do is start implemeting scrum...*

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